TURNING THE OCCUPATIONAL INTO THE ASPIRATIONAL

The Web Marketing Association recently presented a 2008 WEBAWARD for outstanding achievement in website development to Janus Capital Group and s2 Financial Marketing.

The career website developed for Janus Capital was further singled out for setting a “Financial Services Standard of Excellence.”

What merited such attention? Janus Capital’s career recruitment website was transformed from one that focused on job opportunities in its Denver office into a compelling, “storytelling” site with an international scope. The content shifted from the standard company overview with job descriptions, to one with a storyline narrated by Janus employees. By giving the site a personality, Janus was able to go well beyond simply conveying job descriptions; the site now provides prospective employees with insight into the Janus culture and demonstrates how the company’s tagline, Go Farther, also applies to the experience of working at Janus.

Visit Janus Capital Group's website to see what the hoopla is all about. It’s a perfect example of how s2 goes farther for all of its clients—even if their taglines don’t specifically request it.