Envestnet was at an identity crossroads. After existing as a technology provider for many years and then later connecting with PMC, an investment firm, Envestnet had grown to be quite successful with strong market traction, but also faced an increasing level of confusion about who they were and what they did. So Envestnet turned to s2 to help them define who they are, position them within the appropriate industry space, and create a memorable identity that focused on their key attributes.
